Jamal Edwards, SBTV’s CEO and Founder took his online empire into the real world last night, hosting the first ever SBTV Christmas Party, in KoKo, Camden.
Edwards, 21, was recently thrown into stardom, when he became the face of Google Chrome UK. A T4 series was also recently aired, showing the inside work of Jamal and his team, known as TeamSB.
The event boasted over 20 acts, all from the scene which Edwards makes him money documenting. Announced acts like Cher Lloyd entertained, with her new song, which was exclusive to SBTV, ‘Dub on the track’. Other acts were drafted in, and came on to stage un-announced, like Rizzle Kicks, and Chipmunk.
A live ‘F64′ (64 bars of free-sytle music) hosted by the voice of the X-Factor Peter Dickson saw more names added to the list. Devlin, Tinchy Stryder and x-Factor finalist Misha-B.
KoKo’s many bars were less than crowded, with most of the crowd looking under 18, which seems to be SBTV’s primary market. Their reaction? Great, vocally, however people seemed to be stool still, other than for the odd really well known act.
A great night, and a brilliant first attmept at a public event by SBTV.
